{"id":12072,"date":"2013-04-10T12:05:29","date_gmt":"2013-04-10T16:05:29","guid":{"rendered":"http:\/\/therapytoronto.ca\/news\/?p=12072"},"modified":"2013-04-12T03:39:06","modified_gmt":"2013-04-12T07:39:06","slug":"study-suggests-priorities-determine-preference-for-relative-or-absolute-outcomes","status":"publish","type":"post","link":"https:\/\/therapytoronto.ca\/news\/2013\/04\/study-suggests-priorities-determine-preference-for-relative-or-absolute-outcomes\/","title":{"rendered":"Study suggests priorities determine preference for relative or absolute outcomes"},"content":{"rendered":"<p>From the University of Toronto Rotman School of Management press release via ScienceDaily:<\/p>\n<blockquote><p><a href=\"http:\/\/therapytoronto.ca\/news\/wp-content\/uploads\/2013\/02\/thinking_considering.jpg\"><img loading=\"lazy\" class=\"alignright size-full wp-image-10542\" alt=\"woman contemplating\" src=\"http:\/\/therapytoronto.ca\/news\/wp-content\/uploads\/2013\/02\/thinking_considering.jpg\" width=\"200\" height=\"300\" \/><\/a>Imagine you have a choice to make. <strong>In one scenario, you&#8217;d get $8 and somebody else &#8212; a stranger &#8212; would get $8 too.<\/strong> In the other, you&#8217;d get $10; the stranger would get $12.<\/p>\n<p>Economists typically assume you&#8217;d go for the $10\/$12 option because of the belief that people try to maximize their own gains. <strong>Choosing the other scenario would just be irrational.<\/strong><\/p>\n<p>But new research conducted in collaboration with a professor at the University of Toronto&#8217;s Rotman School of Management shows that <strong>if a person is feeling threatened, or concerned with their status, they are more likely to choose the option that gives them less<\/strong>. And although this choice might seem irrational from an economic perspective, this choice satisfies an important psychological need.<\/p>\n<p><strong>People who do this, &#8220;have a reason for their behaviour, and that reason is to protect themselves from low status,<\/strong>&#8221; described as a low position or rank in relation to others, says Prof. Geoffrey Leonardelli, who co-wrote the paper with Vanessa Bohns from the University of Waterloo and Jun Gu from Australia&#8217;s Monash University.<\/p>\n<p>Through a series of experiments, the researchers found that people who showed a systematic preference for &#8220;relative outcomes&#8221; (economic payoffs which gave them the same as or more than others) had a focus on security and sought to protect themselves from being assigned to a lower position or rank. <strong>But those who looked for &#8220;absolute&#8221; outcomes (overall value) had a &#8220;growth&#8221; focus, one that goes after maximum positive results<\/strong>.<\/p>\n<p>Jun Gu, the lead author of the research, noted that &#8220;People with a security focus also tend to walk away from economic deals that suggest they have low status, even if walking away means earning less money than they could have.&#8221;<\/p>\n<p>In one experiment, participants were offered $1 but were also told that the party making the offer would get $9. Even though they would have pocketed an additional $1, some 48% of those with a security focus rejected the offer, whereas only 17% of those with a growth focus turned the offer down.<\/p>\n<p>Previous research by Prof. Leonardelli and his collaborators has shown that, in negotiations, those with a growth focus tend to set higher goals, are more aggressive in their negotiating, and ultimately attain better gains for all those involved.<\/p>\n<p>&#8220;<strong>People with a growth focus appear to more easily move back and forth between cooperation and competition<\/strong>,&#8221; because they have no special fears or concerns about their own security, says Prof. Leonardelli.<\/p>\n<p>If governments want to pursue economic policies that promote growth, <strong>the study&#8217;s findings suggest people first need to feel secure enough to support and participate in those policies<\/strong>, says Prof. Leonardelli.<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>From the University of Toronto Rotman School of Management press release via ScienceDaily: Imagine you have a choice to make. In one scenario, you&#8217;d get $8 and somebody else &#8212;&#8230; <a class=\"read-more-link\" href=\"https:\/\/therapytoronto.ca\/news\/2013\/04\/study-suggests-priorities-determine-preference-for-relative-or-absolute-outcomes\/\">Read more &raquo;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,60],"tags":[87,12,252],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/12072"}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=12072"}],"version-history":[{"count":4,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/12072\/revisions"}],"predecessor-version":[{"id":12136,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/12072\/revisions\/12136"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=12072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=12072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=12072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}