{"id":12194,"date":"2013-04-12T10:04:08","date_gmt":"2013-04-12T14:04:08","guid":{"rendered":"http:\/\/therapytoronto.ca\/news\/?p=12194"},"modified":"2013-04-12T10:04:08","modified_gmt":"2013-04-12T14:04:08","slug":"study-suggests-mixing-ebay-and-facebook-may-reduce-bidding-prices","status":"publish","type":"post","link":"https:\/\/therapytoronto.ca\/news\/2013\/04\/study-suggests-mixing-ebay-and-facebook-may-reduce-bidding-prices\/","title":{"rendered":"Study suggests mixing eBay and Facebook may reduce bidding prices"},"content":{"rendered":"<p>From the <em>Journal of Consumer Research<\/em> press release via AlphaGalileo:<\/p>\n<blockquote><p><img loading=\"lazy\" class=\"alignright\" alt=\"\" src=\"http:\/\/therapytoronto.ca\/images\/blogpics\/ComputerUser.jpg\" width=\"300\" height=\"200\" \/><strong>In a competitive context, consumers are willing to pay significantly more to win when other bidders are unknown<\/strong><em>, <\/em>according to a new study in the <em>Journal of Consumer Research<\/em>.<em><\/em><\/p>\n<p>\u201cThe tendency to assume that other consumers are similar to us is reversed when we\u2019re in a competitive, as opposed to cooperative, situation. This alters our aggressiveness toward others and the prices we are willing to bid in auctions,\u201d write authors David A. Norton (University of Connecticut), Cait Lamberton (University of Pittsburgh), and Rebecca Walker Naylor (Ohio State University).<\/p>\n<p>Consumers tend to believe strangers are socially similar. This lowers aggressiveness toward others. But <strong>competitive contexts lead consumers to become more aggressive because they infer that others are different<\/strong>.<\/p>\n<p>In a series of simulated online auctions, some consumers viewed profiles of other bidders that were manipulated to be either similar or different (based on demographic information like age, gender, and location), while others weren\u2019t given any information about other bidders. Consumers consistently bid less aggressively when they believed their competitors were similar rather than different. More interestingly, bidding aggressiveness and prices were much higher when other bidders were different or unknown.<\/p>\n<p>Companies using auctions may want to resist the urge to link consumers to social media profiles. <strong>Consumers who discover they share traits with the people they\u2019re competing against may lower their aggressiveness, pushing prices down<\/strong>.<\/p>\n<p>\u201cCompetitive contexts radically change the assumptions we make about other consumers compared to cooperative situations. When we compete, we want to go for the jugular \u2013 and we won\u2019t do that when we know we\u2019re competing against consumers who are similar to us. But we behave more aggressively when there is no other information about other consumers because we assume they are different,\u201d the authors conclude.<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>From the Journal of Consumer Research press release via AlphaGalileo: In a competitive context, consumers are willing to pay significantly more to win when other bidders are unknown, according to&#8230; <a class=\"read-more-link\" href=\"https:\/\/therapytoronto.ca\/news\/2013\/04\/study-suggests-mixing-ebay-and-facebook-may-reduce-bidding-prices\/\">Read more &raquo;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[184,96,12,156],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/12194"}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=12194"}],"version-history":[{"count":2,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/12194\/revisions"}],"predecessor-version":[{"id":12196,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/12194\/revisions\/12196"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=12194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=12194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=12194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}