{"id":15615,"date":"2013-09-23T15:46:55","date_gmt":"2013-09-23T19:46:55","guid":{"rendered":"http:\/\/therapytoronto.ca\/news\/?p=15615"},"modified":"2013-09-23T17:48:17","modified_gmt":"2013-09-23T21:48:17","slug":"the-brain-cannot-be-fooled-by-artificial-sweeteners","status":"publish","type":"post","link":"https:\/\/therapytoronto.ca\/news\/2013\/09\/the-brain-cannot-be-fooled-by-artificial-sweeteners\/","title":{"rendered":"The brain cannot be fooled by artificial sweeteners"},"content":{"rendered":"<p>From the Wiley media release:<\/p>\n<blockquote><p><a href=\"http:\/\/therapytoronto.ca\/news\/wp-content\/uploads\/2013\/08\/comfort-food-cookies.jpg\"><img loading=\"lazy\" class=\"alignright size-full wp-image-15182\" alt=\"comfort food cookies\" src=\"http:\/\/therapytoronto.ca\/news\/wp-content\/uploads\/2013\/08\/comfort-food-cookies.jpg\" width=\"290\" height=\"193\" \/><\/a>The results of the new study imply that it is hard to fool the brain by providing it with &#8216;energyless&#8217; sweet flavours. <strong>Our pleasure in consuming sweet solutions is driven to a great extent by the amount of energy it provides: greater reward in the brain is attributed to sugars compared to artificial sweeteners<\/strong>.<\/p>\n<p>Professor Ivan de Araujo, who led the study at Yale University School of Medicine USA, says: &#8220;The <strong>consumption of high-calorie beverages is a major contributor to weight gain and obesity, even after the introduction of artificial sweeteners to the market<\/strong>. We believe that the discovery is important because it shows how physiological states may impact on our choices between sugars and sweeteners.<\/p>\n<p>&#8220;Specifically, it implies that <strong>humans frequently ingesting low-calorie sweet products in a state of hunger or exhaustion may be more likely to &#8216;relapse&#8217;<\/strong> and choose high calorie alternatives in the future.<\/p>\n<p>&#8220;The results suggest that <strong>a &#8216;happy medium&#8217; could be a solution; combining sweeteners with minimal amounts of sugar so that energy metabolism doesn&#8217;t drop<\/strong>, while caloric intake is kept to a minimum.&#8221;<\/p>\n<p>The study identified a specific physiological brain signal that is critical for determining choice between sugars and sweeteners. <strong>This signal regulates dopamine levels &#8212; a chemical necessary for reward signalling in the brain &#8212; and only arises when sugar is broken down<\/strong> into a form where it is usable as fuel for cells of the body to function.<\/p>\n<p>Research was performed in mice, using a combination of <strong>behavioural testing involving sweeteners and sugars, whilst measuring chemical responses in brain circuits for reward<\/strong>. The researchers believe the findings are likely to reflect in humans.<\/p>\n<p>Professor de Araujo says: &#8220;According to the data, when we apply substances that interfere with a critical step of the &#8216;sugar-to-energy pathway&#8217;, <strong>the interest of the animals in consuming artificial sweetener decreases significantly, along with important reductions in brain dopamine levels<\/strong>.<\/p>\n<p>&#8220;This is verified by the fact that when <strong>hungry mice &#8212; who thus have low sugar levels &#8212; are given a choice between artificial sweeteners and sugars, they are more likely to completely switch their preferences towards sugars<\/strong> even if the artificial sweetener is much sweeter than the sugar solution.&#8221;<\/p>\n<p>Now that the team know that dopamine cells are critical in sugar\/sweetener choice, they hope to identify the associated receptors and pathways in the brain.<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>From the Wiley media release: The results of the new study imply that it is hard to fool the brain by providing it with &#8216;energyless&#8217; sweet flavours. Our pleasure in&#8230; <a class=\"read-more-link\" href=\"https:\/\/therapytoronto.ca\/news\/2013\/09\/the-brain-cannot-be-fooled-by-artificial-sweeteners\/\">Read more &raquo;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[350,339,95,336],"tags":[],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/15615"}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=15615"}],"version-history":[{"count":2,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/15615\/revisions"}],"predecessor-version":[{"id":15623,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/15615\/revisions\/15623"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=15615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=15615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=15615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}