If you’re uncomfortable with No. 3, you have other options. You can ride up and down the escalator, play a few games using the Wii Fit, or just go shopping immediately following your yoga class<\/strong>.<\/p>\n A new BYU study finds that consumers experiencing a heightened sense of balance are more likely to weigh the options and go with a product that falls in the middle of the high-end, low-end scale<\/strong>.<\/p>\n “If you’re someone who tends to overspend, or you’re kind of an extreme person, then maybe you ought to consider shopping in high heels,” said study author Jeffrey Larson, a BYU marketing professor.<\/p>\n Larson and BYU coauthor Darron Billeter have discovered that most anything that forces your mind to focus on balance affects your shopping choices as well.<\/p>\n In the example of the TV, balancing consumers are more likely to go with the 42-inch TV for $450 rather than the $300 32-inch set or the 50-inch screen for $650.<\/p>\n The study is part of an emerging area of research that examines the relationship between physical sensations and decision making<\/strong>. Previous studies have looked at the role of warmth, weight and hunger.<\/p>\n For their study, appearing in the current issue of the Journal of Marketing Research<\/em>, the Marriott School authors set up experiments where balance was introduced to the consumer experience, including:<\/p>\n Other elements that could have similar effects but were not included in the experiments include making purchase decisions while on a cruise ship or walking on icy sidewalks during winter shopping<\/strong>.<\/p>\n The authors say the most important takeaway from their study is that people should be aware of how physical forces can change the way we think about things<\/strong>.<\/p>\n “We need to sit back for a minute and consider, ‘Is this really what I want, or are the shoes I’m wearing influencing my choice?'” Billeter said. “We need to be more aware of what is influencing our choices<\/strong>.”<\/p>\n The results of the study, the authors write, demonstrate that influential cognitive processes are at play as people stumble through life, regardless of whether those stumblings are literal or metaphorical<\/strong>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" From the Brigham Young University media release: When shopping for a big ticket item, such as a television, there is a checklist of things you should always do: Read reviews… Read more »<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[339,95,351,60],"tags":[],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/15683"}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=15683"}],"version-history":[{"count":1,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/15683\/revisions"}],"predecessor-version":[{"id":15688,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/15683\/revisions\/15688"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=15683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=15683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=15683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"shopping\"](\"http:\/\/therapytoronto.ca\/news\/wp-content\/uploads\/2011\/12\/Shopping3.jpg\")
<\/a>When shopping for a big ticket item, such as a television, there is a checklist of things<\/strong> you should always do:<\/p>\n\n
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