{"id":16545,"date":"2014-03-24T10:05:48","date_gmt":"2014-03-24T14:05:48","guid":{"rendered":"http:\/\/therapytoronto.ca\/news\/?p=16545"},"modified":"2014-03-24T02:10:15","modified_gmt":"2014-03-24T06:10:15","slug":"understanding-binge-eating-and-obesity","status":"publish","type":"post","link":"https:\/\/therapytoronto.ca\/news\/2014\/03\/understanding-binge-eating-and-obesity\/","title":{"rendered":"Understanding binge eating and obesity"},"content":{"rendered":"<p>From the <em>Journal of Visualized Experiments<\/em> media release:<\/p>\n<blockquote><p><a href=\"http:\/\/therapytoronto.ca\/news\/wp-content\/uploads\/2013\/07\/diet-willpower-junk-food.jpg\"><img loading=\"lazy\" class=\"alignright size-full wp-image-14937\" alt=\"diet willpower junk food\" src=\"http:\/\/therapytoronto.ca\/news\/wp-content\/uploads\/2013\/07\/diet-willpower-junk-food.jpg\" width=\"193\" height=\"290\" \/><\/a>Researchers at the University of Cambridge have developed <strong>a novel method for evaluating the treatment of obesity-related food behavior<\/strong>. In an effort to further scientific understanding of the underlying problem, they have published the first peer-reviewed video of their technique in <em>JoVE<\/em>, the <em>Journal of Visualized Experiments<\/em>.<\/p>\n<p>In the video, the authors demonstrate their means of objectively studying the drivers and mechanisms of overconsumption in humans. <strong>To do this, they assesses their subject&#8217;s willingness to work or pay for food, and they simultaneously track the corresponding brain activity using an MRI scanner<\/strong>.<\/p>\n<p>&#8220;We present alternative ways of exploring attitudes to food by using indirect, objective measures &#8212; <strong>such as measuring the amount of energy exerted to obtain or view different foods, as well as determining brain responses during the anticipation and consumption of desirable foods<\/strong>,&#8221; said the lab&#8217;s principal investigator, Dr. Paul Fletcher. He and his colleagues use participant hand-grip intensity (referred to as &#8220;grip force&#8221; in the video) to calculate the motivation for a given food reward.<\/p>\n<p>According to Dr. Fletcher, typical approaches for evaluating anti-obesity type drugs rely on more subjective methods &#8212; like having test subjects self-report their ratings of hunger and cravings.<\/p>\n<p>&#8220;<strong>When a person is asked how much they subjectively desire a food, they may feel pressured to give a &#8216;correct&#8217; rather than a true answer<\/strong>,&#8221; said Dr. Fletcher, &#8220;[Our] grip force task may, under certain circumstances, present a more accurate reflection of what they really want.&#8221;<\/p>\n<p>Dr. Fletcher and his colleagues brought the technique to <em>JoVE<\/em> after using it in their earlier publication, &#8220;<strong>Food images engage subliminal motivation to seek food<\/strong>,&#8221; published in 2011. They decided to publish a video capturing the protocol &#8220;Because it offered the opportunity to demonstrate the methods more fully,&#8221; he said.<\/p>\n<p>In the video, Dr. Fletcher expands on the purpose of publishing the method with <em>JoVE<\/em>. &#8220;Individuals new to the technique may struggle because there aren&#8217;t many examples of grip-force tasks published in the literature, and there are no full and clear descriptions of how to design and set up the tasks,&#8221; he said.<\/p>\n<p><strong>With rising concerns surrounding obesity, researchers can use the technique presented in the JoVE video to determine the efficacy of a potential emerging market in anti-obesity medicine<\/strong>.<\/p><\/blockquote>\n<p id=\"articlescontent\"><a href=\"http:\/\/www.jove.com\" target=\"newwin\">http:\/\/www.jove.com<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>From the Journal of Visualized Experiments media release: Researchers at the University of Cambridge have developed a novel method for evaluating the treatment of obesity-related food behavior. In an effort&#8230; <a class=\"read-more-link\" href=\"https:\/\/therapytoronto.ca\/news\/2014\/03\/understanding-binge-eating-and-obesity\/\">Read more &raquo;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[353,5,10,336],"tags":[],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/16545"}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=16545"}],"version-history":[{"count":1,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/16545\/revisions"}],"predecessor-version":[{"id":16549,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/16545\/revisions\/16549"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=16545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=16545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=16545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}