According to a paper recently published in the Journal of Social and Clinical Psychology<\/em>, individuals with relatively elevated symptoms of Adult Separation Anxiety Disorder (ASAD) are more favorable to advertisements with home concepts<\/strong>.<\/p>\n “Importantly, our research suggests a vulnerability to persuasion among those with adult separation anxiety disorder symptoms that goes beyond simply the appeal of a product itself,” Posavac and co-author, psychologist Heidi Posavac, write. “Featuring the concept of home as an advertising theme leads to more favorability towards the persuasive attempt.”<\/p>\n The paper says consumer advertising regularly invokes the idea of home, citing recent Super Bowl ads by Jeep and Budweiser as examples.<\/p>\n Adult Separation Anxiety Disorder is a psychological condition in which an individual has excessive anxiety regarding separation from places or people to whom he or she has a strong emotional attachment. The lifetime incidence of adult separation anxiety disorder in the United States is estimated to be 6.6 percent, but a much higher percentage may experience symptoms.<\/p>\n In a study conducted at Vanderbilt Business’ Behavioral Research Lab, participants completed a questionnaire to measure ASAD published by the American Psychiatric Institute. Later, they read an internet advertisement for a fictitious airline: one version incorporated a theme of “coming home to family,” the other promoted a message of “seeing new things.” Participants with high ASAD symptoms had more favorable attitudes toward the home-themed ad, while those with little to no symptoms offered no preference.<\/p>\n While the Posavacs’ findings may suggest an opportunity for marketers, they caution that it may also reflect a threat for sufferers of adult separation anxiety disorder. Should marketers be able to identify and target a subgroup of consumers with ASAD or ASAD symptoms, home-themed advertising might increase sales, but the impact on the consumers themselves might not be so positive.<\/p>\n “Whether in individual treatment sessions, or with a psychoeducational approach, individuals experiencing chronic adult separation anxiety may be well served by clinicians who help to inoculate them against the possibility of coming under undue influence by savvy marketers<\/strong>,” the authors write.<\/p>\n<\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":" From the Vanderbilt University press release: New research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms:… Read more »<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,95],"tags":[153,123,96,364,12],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/22032"}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=22032"}],"version-history":[{"count":2,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/22032\/revisions"}],"predecessor-version":[{"id":22099,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/22032\/revisions\/22099"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=22032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=22032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=22032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/therapytoronto.ca\/news\/wp-content\/uploads\/2017\/04\/Anxiety3-300x199.jpg\")
New research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms: susceptibility to certain marketing themes<\/strong>.<\/p>\n