{"id":32709,"date":"2020-11-12T09:14:35","date_gmt":"2020-11-12T14:14:35","guid":{"rendered":"https:\/\/therapytoronto.ca\/news\/?p=32709"},"modified":"2020-10-26T03:25:11","modified_gmt":"2020-10-26T07:25:11","slug":"study-suggests-overemphasizing-the-ending-of-an-experience-may-trigger-poor-decision-making","status":"publish","type":"post","link":"https:\/\/therapytoronto.ca\/news\/2020\/11\/study-suggests-overemphasizing-the-ending-of-an-experience-may-trigger-poor-decision-making\/","title":{"rendered":"Study suggests overemphasizing the ending of an experience may trigger poor decision-making"},"content":{"rendered":"<p>From the Society for Neuroscience press release:<\/p>\n<blockquote><p>The brain keeps track of the <strong>value of an experience<\/strong> as well as how it unfolds over time; <strong>overemphasizing the ending may trigger poor decision-making<\/strong>, according to new research published in\u00a0<strong><em>JNeurosci<\/em><\/strong>.<\/p>\n<p>A bout of bad weather at the end of a vacation can sour the impression of the entire trip. <strong>The tendency to focus on the ending may stem from how the brain encodes the value and temporal profile of an experience<\/strong>.<\/p>\n<p>Vestergaard and Schultz created a computational model explaining how participants chose between two streams of coins varying in size where larger coins have a higher value. The model revealed a <strong>discrepancy between the true value of an experience<\/strong> &#8212; how much money was in the stream &#8212; <strong>and the value people placed on how it developed<\/strong>. People disliked when the coins decreased in size, even if the stream was worth more money overall, resulting in their making the wrong decision.<\/p>\n<p>The findings from the model tracked with brain activity data from fMRI. During the task, the amygdala encoded the actual value of a choice, while the anterior insula encoded dislike towards a negative ending &#8212; in this case, if the coin stream decreased in size. This representation can overpower information from the amygdala, leading people to undervalue experiences that end poorly despite starting well. <strong>The best decision-makers had the strongest representation in the amygdala, indicating an ability to disregard a lesser ending and choose the better option<\/strong>.<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>From the Society for Neuroscience press release: The brain keeps track of the value of an experience as well as how it unfolds over time; overemphasizing the ending may trigger poor decision-making, according to new research published in\u00a0JNeurosci. A bout of bad weather at the end of a vacation can sour the impression of the&hellip;&nbsp;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":5,"featured_media":19856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[6],"tags":[42,127,28,93],"class_list":["post-32709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-neuroscience","tag-brain","tag-decision-making","tag-decisionmaking","tag-neuroscience-2"],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/32709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=32709"}],"version-history":[{"count":2,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/32709\/revisions"}],"predecessor-version":[{"id":32711,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/32709\/revisions\/32711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media\/19856"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=32709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=32709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=32709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}