{"id":34506,"date":"2026-08-27T17:53:09","date_gmt":"2026-08-27T21:53:09","guid":{"rendered":"https:\/\/therapytoronto.ca\/news\/?p=34506"},"modified":"2026-08-27T12:53:45","modified_gmt":"2026-08-27T16:53:45","slug":"why-men-can-struggle-with-weight-loss-initiatives","status":"publish","type":"post","link":"https:\/\/therapytoronto.ca\/news\/2026\/08\/why-men-can-struggle-with-weight-loss-initiatives\/","title":{"rendered":"Why men can struggle with weight-loss initiatives"},"content":{"rendered":"<header>\n<p class=\"meta_institute\">ANGLIA RUSKIN UNIVERSITY<\/p>\n<\/header>\n<div class=\"entry\">\n<p>A new study has identified why many men <strong>struggle with weight loss<\/strong>, finding that traditional diet programmes are often perceived as too restrictive and primarily aimed at women.<\/p>\n<p>The research, published in the journal <em>PLOS One<\/em> and led by Anglia Ruskin University (ARU) in England, is the first academic study to investigate men\u2019s motivation for losing weight, their personal experiences and the weight-loss approaches they find most appealing.<\/p>\n<p>The <a href=\"https:\/\/digital.nhs.uk\/data-and-information\/publications\/statistical\/health-survey-for-england\/2024\/adults-overweight-and-obesity\" target=\"_blank\" rel=\"noopener\">latest NHS England figures<\/a> show that 70% of men in England are either overweight or living with obesity, compared with 62% of women, and the findings from this new study highlight the public health need to ensure weight-loss support is tailored to <strong>men&#8217;s experiences and attitudes<\/strong>.<\/p>\n<p>The research involved interviews with 24 UK males, aged 30 and over, who had experience of being overweight. Participants had either previously taken part in a weight-loss programme or were planning to lose weight in the near future.<\/p>\n<p>It found that the men often associated dieting with being denied the food they enjoy, and they were reluctant to commit to approaches they saw as requiring significant sacrifice. One participant said: \u201cI think diet is a very negative word because as soon as you mention the word diet everybody automatically thinks <strong>restriction, restriction, restriction<\/strong>.\u201d<\/p>\n<p>A recurring theme across all focus groups was the perception that dieting is a largely female-focused activity. Participants described dieting conversations as more commonly associated with women, often through social media and magazines, and a view shared by most participants was that they would feel self-conscious and uncomfortable engaging themselves.<\/p>\n<p>One said that dieting is \u201cpart of that conversation because now it\u2019s social media pressure. And it\u2019s there in the magazines and stuff, whereas it\u2019s not the topic of conversation primarily for men\u201d.<\/p>\n<p>The study found that men were more likely to reject a diet programme if it was seen as female-focused or too restrictive. However, the participants responded more positively when it was framed as a <strong>competitive challenge<\/strong> or an activity shared with their partner.<\/p>\n<p><strong>Support from spouses<\/strong> emerged as a key factor in helping participants maintain long-term engagement with weight-loss efforts, with one participant saying: \u201cFor me, it was having the support of <strong>my wife<\/strong>. Without that, I wouldn&#8217;t have done it.\u201d<\/p>\n<p>In fact, many of the participants said their <strong>dietary changes were largely orchestrated by their partner<\/strong>, who they saw as having greater knowledge and experience of dieting.<\/p>\n<p>The researchers suggest that programmes tailored towards men may be more effective if they focus on visible progress and elements of challenge or competition, rather than traditional dieting messages, and could also incorporate sport or other forms of physical activity.<\/p>\n<p>Co-lead author <a href=\"https:\/\/www.aru.ac.uk\/people\/justin-roberts\" target=\"_blank\" rel=\"noopener\">Justin Roberts<\/a>, Professor of Nutritional Physiology at Anglia Ruskin University (ARU), said: \u201cObesity is a major public health issue, so we wanted to evaluate adult male perceptions and experiences of weight-loss initiatives and also understand the support mechanisms used by men when targeting weight loss. This is the first time an academic study like this has been carried out.<\/p>\n<p>\u201cWe found that for weight-loss programmes to appeal to men, they should involve quick-wins, early rewards and a degree of social competitiveness around aesthetic gains, ahead of health-specific requirements. This could involve sport or physical challenges, perhaps focused on strength or stamina.<\/p>\n<p>\u201c<strong>Terminology should avoid<\/strong> \u2018diets\u2019 and \u2018dieting\u2019 and instead frame weight loss as a positive personal challenge. Our findings also suggest that initiatives aimed at couples could be particularly effective. The support of spouses was found to be especially helpful, while participants also found having a \u2018buddy\u2019 or mentor was also beneficial.<\/p>\n<p>\u201cAt the same time, we recognise the limitations of this current study. Future studies involving larger and more diverse groups, including men in same-sex relationships, could offer further insights into men\u2019s weight-loss behaviours and support needs.\u201d<\/p>\n<hr class=\"hidden-xs hidden-sm\" \/>\n<div class=\"featured_image\">\n<div class=\"details\">\n<div class=\"well\">\n<h4>JOURNAL<\/h4>\n<p>PLOS One<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>ANGLIA RUSKIN UNIVERSITY A new study has identified why many men struggle with weight loss, finding that traditional diet programmes are often perceived as too restrictive and primarily aimed at women. The research, published in the journal PLOS One and led by Anglia Ruskin University (ARU) in England, is the first academic study to investigate&hellip;&nbsp;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":3,"featured_media":34507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"no","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[609,353,808],"tags":[374,905,385,919,918,475],"class_list":["post-34506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-body","category-eating-disorders-2","category-food","tag-diet","tag-female","tag-obesity","tag-restriction","tag-weight","tag-weight-loss"],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/34506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=34506"}],"version-history":[{"count":2,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/34506\/revisions"}],"predecessor-version":[{"id":34509,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/34506\/revisions\/34509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media\/34507"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=34506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=34506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=34506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}