{"id":6752,"date":"2012-09-21T10:17:06","date_gmt":"2012-09-21T14:17:06","guid":{"rendered":"http:\/\/therapytoronto.ca\/news\/?p=6752"},"modified":"2012-09-24T21:37:58","modified_gmt":"2012-09-25T01:37:58","slug":"brain-study-reveals-why-chocolate-can-be-so-tempting","status":"publish","type":"post","link":"https:\/\/therapytoronto.ca\/news\/2012\/09\/brain-study-reveals-why-chocolate-can-be-so-tempting\/","title":{"rendered":"Brain study reveals why chocolate can be so tempting"},"content":{"rendered":"<p>From the Cell Press press release via EurekAlert!:<\/p>\n<blockquote><p><img class=\"alignright\" src=\"http:\/\/www.therapytoronto.ca\/images\/blogpics\/Chocolate.jpg\" alt=\"Chocolate\" \/>Researchers have new evidence in rats to explain how it is that chocolate candies can be so completely irresistible. <strong>The urge to overeat such deliciously sweet and fatty treats traces to an unexpected part of the brain and its production of a natural, opium-like chemical<\/strong>, according to a report published online on September 20th in <em>Current Biology<\/em>, a Cell Press publication.<\/p>\n<p>&#8220;This means that <strong>the brain has more extensive systems to make individuals want to overconsume rewards than previously thought<\/strong>,&#8221; said Alexandra DiFeliceantonio of the University of Michigan, Ann Arbor. &#8220;It may be one reason why overconsumption is a problem today.&#8221;<\/p>\n<p>DiFeliceantonio&#8217;s team made the discovery by giving rats an artificial boost with a drug delivered straight to a brain region called the neostriatum. <strong>Those animals gorged themselves on more than twice the number of M&amp;M chocolates than they would otherwise have eaten<\/strong>. The researchers also found that enkephalin, the natural drug-like chemical produced in that same brain region, surged when rats began to eat the candy-coated morsels, too.<\/p>\n<p><strong>It&#8217;s not that enkephalins or similar drugs make the rats like the chocolates more<\/strong>, the researchers say, but rather that the brain chemicals increase their desire and impulse to eat them.<\/p>\n<p>The findings reveal a surprising extension of the neostriatum&#8217;s role, as DiFeliceantonio notes that the brain region had primarily been linked to movement. And <strong>there is reason to expect that the findings in rats can tell us a lot about our own binge-eating tendencies<\/strong>.<\/p>\n<p>&#8220;<strong>The same brain area we tested here is active when obese people see foods and when drug addicts see drug scenes<\/strong>,&#8221; she says. &#8220;It seems likely that our enkephalin findings in rats mean that this neurotransmitter may drive some forms of overconsumption and addiction in people.&#8221;<\/p>\n<p>The researchers now hope to unravel a related phenomenon that some of us might wish we could do more to control: <strong>what happens in our brains when we pass by our favorite fast food restaurant and feel that sudden desire to stop<\/strong>.<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>From the Cell Press press release via EurekAlert!: Researchers have new evidence in rats to explain how it is that chocolate candies can be so completely irresistible. The urge to&#8230; <a class=\"read-more-link\" href=\"https:\/\/therapytoronto.ca\/news\/2012\/09\/brain-study-reveals-why-chocolate-can-be-so-tempting\/\">Read more &raquo;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,6],"tags":[42],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/6752"}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=6752"}],"version-history":[{"count":4,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/6752\/revisions"}],"predecessor-version":[{"id":6783,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/6752\/revisions\/6783"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=6752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=6752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=6752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}