{"id":783,"date":"2012-01-18T09:48:31","date_gmt":"2012-01-18T14:48:31","guid":{"rendered":"http:\/\/therapytoronto.ca\/news\/?p=783"},"modified":"2012-01-17T22:03:26","modified_gmt":"2012-01-18T03:03:26","slug":"study-looks-at-effect-of-messiness-on-consumer-preference-for-simplicity","status":"publish","type":"post","link":"https:\/\/therapytoronto.ca\/news\/2012\/01\/study-looks-at-effect-of-messiness-on-consumer-preference-for-simplicity\/","title":{"rendered":"Study looks at effect of messiness on consumer preference for simplicity"},"content":{"rendered":"<p>From the University of Chicago Press Journals press release via EurekAlert!:<\/p>\n<blockquote><p><img loading=\"lazy\" class=\"alignright\" title=\"messy desk\" src=\"http:\/\/therapytoronto.ca\/images\/blogpics\/MessyDesk.jpg\" alt=\"\" width=\"271\" height=\"189\" \/>A clean desk might not be all it&#8217;s cracked up to be. According to a new study in the <em>Journal of Consumer Research<\/em>, messiness can lead consumers toward clearer thinking\u2014especially political conservatives.<\/p>\n<p>&#8220;Business and government managers often promote &#8216;clean desk&#8217; policies to avoid disorganized offices and messy desks, for the purpose of boosting work efficiency and productivity,&#8221; write authors Jia (Elke) Liu (University of Groningen), Dirk Smeesters (Erasmus University), and Debra Trampe (University of Groningen). &#8220;This practice is based on the conventional wisdom that a disorganized and messy environment can clutter one&#8217;s mind and complicate one&#8217;s judgments. However, <strong>not all evidence supports this conventional link between a messy environment and a messy mind<\/strong>.&#8221;<\/p>\n<p>In a series of six studies, the authors found that<strong> individuals who were reminded of messiness via a language task, worked at disorganized desks, or shopped in a store they perceived as disorganized displayed tendencies toward simplicity in a number of ways<\/strong>. &#8220;They categorized products in a simpler manner, were willing to pay more for a t-shirt that depicts a simple-looking picture, and sought less variety in their choices.&#8221;<\/p>\n<p>The authors found that the messiness effect didn&#8217;t affect liberals as much as conservatives because liberals were generally less concerned about being disorganized. &#8220;Specifically, conservatives, when confronted with a messy environment (compared to a clean environment), were willing to pay more for a t-shirt with a simple-looking picture. Liberals&#8217; willingness to pay for this shirt was not affected by messiness,&#8221; the authors explain.<\/p>\n<p>The authors&#8217; study shows that <strong>experiencing messiness decreases consumers&#8217; cognitive complexity and induces them to form simple representations of product information (heuristic information processing)<\/strong>. &#8220;<strong>Messy desks may not be as detrimental as they appear to be, as applying heuristic approaches can rather boost work efficiency or enhance employees&#8217; creativity in problem solving<\/strong>,&#8221; the authors conclude.<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>From the University of Chicago Press Journals press release via EurekAlert!: A clean desk might not be all it&#8217;s cracked up to be. According to a new study in the&#8230; <a class=\"read-more-link\" href=\"https:\/\/therapytoronto.ca\/news\/2012\/01\/study-looks-at-effect-of-messiness-on-consumer-preference-for-simplicity\/\">Read more &raquo;<\/a><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[18,253,254,12],"_links":{"self":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/783"}],"collection":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/comments?post=783"}],"version-history":[{"count":1,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/783\/revisions"}],"predecessor-version":[{"id":784,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/posts\/783\/revisions\/784"}],"wp:attachment":[{"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/media?parent=783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/categories?post=783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therapytoronto.ca\/news\/wp-json\/wp\/v2\/tags?post=783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}