Author Archives: Sue

Study looks at why stating an intention makes consumers more likely to buy their preferred brands

From the University of Chicago Press Journals via EurekAlert!: If you say you’re going to buy something, you’re more likely to do it. But why is that? According to a… Read more »

Study suggests consumers prefer brands which appear on their Facebook pages

From the University of Chicago Journals press release via EurekAlert!: You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if… Read more »

Study suggests working mums tend to be happier than stay-at-home mums

From the American Psychological Association press release: Mothers with jobs tend to be healthier and happier than moms who stay at home during their children’s infancy and pre-school years, according… Read more »

More direct evidence for neuroplasticity in study of London taxi drivers’ brain structure

From the Wellcome Trust press release via EurekAlert!: Acquiring ‘the Knowledge’ – the complex layout of central London’s 25,000 streets and thousands of places of interest – causes structural changes… Read more »

New study tests effect of branded apps on consumers

From the Indiana University (Bloomington) press release: A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple’s iPhone and Google’s… Read more »

New research suggests it may be possible to learn high-performance tasks with little or no conscious effort

From the National Science Foundation press release: New research published today in the journal Science suggests it may be possible to use brain technology to learn to play a piano,… Read more »