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Study pinpoints brain area’s role in learning

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From the University of Maryland Medical Center press release via EurekAlert!: An area of the brain called the orbitofrontal cortex is responsible for decisions made on the spur of the moment, but not those made… 

Study suggests simple scent can increase retail sales

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From the Washington State University press release via EurekAlert!: Scientists and business people have known for decades that certain scents—pine boughs at Christmas, baked cookies in a house for sale—can get customers in the buying… 

Researchers alleviate Alzheimer’s in mice

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From the University of Zürich press release via EurekAlert!: Alzheimer’s disease is one of the most common causes of dementia. In Germany and Switzerland alone, around 1.5 million people are affected, and forecasts predict a…