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Study looks at effects of mood on consumer choices

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From the University of Chicago Press Journals press release via EurekAlert!: When they’re in a positive mood, people tend to choose products that match their mood and their level of emotional arousal, according to a… 

Study looks at why consumers get stuck in trivial choices

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From the University of Chicago Press Journals press release via EurekAlert!: Does it matter which toothbrush or breakfast cereal you buy? A new study in the Journal of Consumer Research explains why consumers get stuck…