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Study looks at how to improve customer experience

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From the University of Twente press release: Customer experience plays a major role in why consumers choose a specific product or service. But how do you improve that customer experience? University of Twente PhD student… 

Unearned fun tastes just as sweet

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From the Association for Psychological Science press release: We may be inclined to think that a fun experience — say, watching a movie or indulging in a tasty treat — will be all the more…