How taste and sound affect when you buy
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as…
Study suggests managers often overestimate customer satisfaction
From the Indiana University press release: Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers’ expectations. Neil A. Morgan, professor and PetSmart Distinguished Chair of Marketing…
Study suggests retailers can benefit by showing ads from competing companies on their websites
From the University of Texas at Dallas press release: A few years ago, Dr. Mohammad Zia PhD’17 was checking flight prices on Expedia when he was puzzled by a section of the website that prompted…
Magic helps unmask how the brain works
From the University of Delaware press release: Tricks and illusions, once the domain of magicians, are helping scientists unveil how the brain works. Here’s one you can try using a tabletop mirror. Place your left hand…
Why humans find faulty robots more likeable
From the Frontiers press release: It has been argued that the ability of humans to recognize social signals is crucial to mastering social intelligence — but can robots learn to read human social cues and…
Believing the future will be favorable may prevent action
From the Association for Psychological Science press release: People tend to believe that others will come around to their point of view over time, according to findings from a series of studies published in Psychological Science, a…
Study examines effect of alcohol on recall of earlier learning
From the University of Exeter press release: Drinking alcohol improves memory for information learned before the drinking episode began, new research suggests. In the University of Exeter study, 88 social drinkers were given a word-learning task.…
Study suggests babies can pick up on and respond to social dominance
From the University of Washington press release: The charismatic colleague, the natural leader, the life of the party — all are personal qualities that adults recognize instinctively. These socially dominant types, according to repeated studies, also…
Mild cognitive impairment, Alzheimer’s diagnoses trigger lower self-ratings of quality of life
From the University of Pennsylvania School of Medicine press release: Researchers at Penn Medicine have discovered that a patient’s awareness of a diagnosis of cognitive impairment may diminish their self-assessment of quality of life. In…
Study suggests yoga may help reduce depression symptoms
From the American Psychological Association (APA) press release: People who suffer from depression may want to look to yoga as a complement to traditional therapies as the practice appears to lessen symptoms of the disorder, according…