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Logo color affects consumer emotion toward brands

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From the University of Missouri media release: Many studies have shown that a company’s logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company’s… 

Rural microbes could boost city dwellers health

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From the University of Colorado at Boulder media release: The greater prevalence of asthma, allergies and other chronic inflammatory disorders among people of lower socioeconomic status might be due in part to their reduced exposure… 

Sleep disorder linked to brain disease

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From the University of Toronto media release: Researchers at the University of Toronto say a sleep disorder that causes people to act out their dreams is the best current predictor of brain diseases like Parkinson’s… 

Autism risk accelerates with maternal age over 30

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From the Drexel University media release: Older parents are more likely to have a child who develops an autism spectrum disorder (ASD) than are younger parents. A recent study from researchers from the Drexel University…