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Logo color affects consumer emotion toward brands

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From the University of Missouri media release: Many studies have shown that a company’s logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company’s… 

Rural microbes could boost city dwellers health

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From the University of Colorado at Boulder media release: The greater prevalence of asthma, allergies and other chronic inflammatory disorders among people of lower socioeconomic status might be due in part to their reduced exposure…