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Study examines reasons for brand affinity and aversion

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From the USC Marshall School of Business press release via EurekAlert!: Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there… 

Study examines habits, motivations of burglars

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From the UNC Charlotte press release via ScienceDaily: One way to understand what motivates and deters burglars is to ask them. UNC Charlotte researcher Joseph Kuhns from the Department of Criminal Justice and Criminology did…