Tag: charity

Study suggests donors more likely to give to causes when the font matches message

From the Ohio State University press release: Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was written… Read more »

Study suggests interplay of impact, moral goals influences charitable giving to different causes

From the University of Illinois at Urbana-Champaign, News Bureau press release: Charitable giving is a nearly half-trillion-dollar sector of the U.S. economy, but what accounts for why some individuals, foundations… Read more »

Study suggests transparency from charities about how funds are used builds trust and increases giving

From the Indiana University press release: Charitable and humanitarian organizations are increasingly tapping into a $30 billion crowdfunding market, not only to raise funds but to build donors’ trust by… Read more »

Study suggests narcissists more likely to donate to charity when they can imagine themselves in victims’ position

From the University at Buffalo press release: When narcissistic individuals are able to imagine themselves in a victim’s situation, they are more likely to donate to charity, according to new… Read more »

When firms and customers share social responsibility, profits rise but donations can fall

From the Institute for Operations Research and the Management Sciences press release: Firms sharing social responsibility for the social good with customers is generally seen as a win-win – more… Read more »