Tag: cognition

Study suggests emotionally appealing ads may not always help consumer memory

From the University of Illinois at Urbana-Champaign, News Bureau press release: In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers…. Read more »

Study suggests individuals with high ADHD-traits are more vulnerable to insomnia

From the Karolinska Institutet press release: Individuals with high ADHD-traits that do not meet the criteria for a diagnosis are less able to perform tasks involving attentional regulation or emotional… Read more »

Study suggests visual short-term memory is more complex than previously assumed

From the Ruhr-University Bochum press release: Contrary to previous assumptions, visual short-term memory is not merely based on one kind of information about an object, such as only its colour… Read more »

Study suggests memories create ‘fingerprints’ that reveal how the brain is organized

From the University of Rochester Medical Center press release: While the broad architecture and organization of the human brain is universal, new research shows how the differences between how people… Read more »

Study suggests memories of past events retain remarkable fidelity even as we age

From the Association for Psychological Science press release: Scientists studying the complex relationship between aging and memory have found that in a controlled experiment, people can remember the details about… Read more »