From the Emory Health Sciences press release: Neuroscientists have provided clear visual evidence that a region of the human brain known as the ventral striatum kicks in during decision-making to weigh the costs versus the…
From the Virginia Tech press release: Your high school friends may have had a bigger influence on your behavior than you once thought. Prior studies about peer pressure have focused on why adolescents are likely…
From the PLOS press release: In a new study, people who spent more time on their phones — particularly on gaming or social media apps — were more likely to reject larger, delayed rewards in…
From the Zuckerman Institute at Columbia University press release: Our minds can help us make decisions by contemplating the future and predicting the consequences of our actions. Imagine, for instance, trying to find your way…
From the Johns Hopkins University press release: Researchers discovered that a specific brain region monitors food preferences as they change across thirsty and quenched states. By targeting neurons in that part of the brain, they…
From the Washington University School of Medicine press release: When you are faced with a choice — say, whether to have ice cream or chocolate cake for dessert — sets of brain cells just above…
From the Florida State University press release: Whether it is ants forming a trail or individuals crossing the street, the exchange of information is key in making everyday decisions. But new Florida State University research…
From the Massachusetts Institute of Technology press release: As people age, they often lose their motivation to learn new things or engage in everyday activities. In a study of mice, MIT neuroscientists have now identified…
From the Society for Neuroscience press release: The brain keeps track of the value of an experience as well as how it unfolds over time; overemphasizing the ending may trigger poor decision-making, according to new…
From the University of Bonn press release: Should I or shouldn’t I? The activity of individual nerve cells in the brain tells us how confident we are in our decisions. This is shown by a…