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Study looks at how uncertainty affects consumer decision-making

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From the University of Chicago Press Journals press release via EurekAlert!: Consumers evaluate services and make decisions based on the level of uncertainty associated with a product—the greater the uncertainty, the more likely it is… 

Study suggests humanizing computer aids affects trust, dependence

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From the Clemson University press release via EurekAlert!: Computerized aids that include person-like characteristics can influence trust and dependence among adults, according to a Clemson University researcher. A recently published study by Clemson University psychology… 

Study looks at the advantages of being first

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From the UC Berkeley Haas School of Business press release via EurekAlert!: How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in…