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Study suggests longer ads evoke stronger emotions

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From the Elhuyar Fundazioa press release via EurekAlert!: What effect does a TV advert have on a viewer? How does it bring about a change in their knowledge, emotions or intentions? These questions have existed… 

Study looks at why tearjerkers make people feel happier

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From the Ohio State University press release: People enjoy watching tragedy movies like Titanic because they deliver what may seem to be an unlikely benefit: tragedies actually make people happier in the short-term. Researchers found… 

Study suggests impulsive kids play more video games

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From the American Psychological Association press release via EurekAlert!: Impulsive children with attention problems tend to play more video games, while kids in general who spend lots of time video gaming may also develop impulsivity… 

Study suggests texting affects ability to interpret words

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From the University of Calgary press release by Jennifer Myers: Research designed to understand the effect of text messaging on language found that texting has a negative impact on people’s linguistic ability to interpret and… 

Study suggests media multitasking may adversely affect tweenage girls

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From the Stanford University press release: Tweenage girls who spend endless hours watching videos and multitasking with digital devices tend to be less successful with social and emotional development, according to Stanford researchers. But these… 

Study suggests people are readier to lie when texting

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From the University of British Columbia press release: Text messaging leads people to be more deceitful when compared to other modes of communication, according to Sauder School of Business researchers at the University of British…