Tag: Perception

Study suggests consumers value products more on sunny and snowy days but not when it rains

From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses…. Read more »

Study suggests there are complementary neural systems in each hemisphere for auditory stimuli

From the McGill University press release: Speech and music are two fundamentally human activities that are decoded in different brain hemispheres. A new study used a unique approach to reveal… Read more »

Study examines the perception of pronounciation in learners of foreign languages

From the Ludwig-Maximilians-Universität München press release: Learners of foreign languages can hear the errors in pronunciation that fellow learners tend to make, but continue to fall foul of them themselves… Read more »

Study suggests direct touch of food makes eating experience more enjoyable

From the Stevens Institute of Technology press release: Strawberry-flavored mousse tastes 10% sweeter when served from a white container rather than a black one. Coffee tastes nearly twice as intense… Read more »