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Study looks at when celebrity endorsements can backfire

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From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand… 

Study looks at how perceptions are affected by financial loss

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From the Weizmann Institute of Science press release: Financial loss can lead to irrational behavior. Now, research by Weizmann Institute scientists reveals that the effects of loss go even deeper: Loss can compromise our early… 

Study looks at the power of suggestion

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From the Association for Psychological Science press release: A lucky rabbit foot. A glass of wine. A pill. What do these things all have in common? Their effects – whether we do well on a…