Tag: Perception

Study suggests people tend to prefer romance movies when feeling cold

From the University of Chicago Press Journals press release via EurekAlert!: Do romance movies warm people up? A new study in the Journal of Consumer Research finds that yes, consumers… Read more »

Study looks at how consumers react to different units of measurement

From the University of Chicago Press Journals press release via EurekAlert!: Consumers react differently to units of measurement—depending on whether they are thinking concretely or abstractly, according to a new… Read more »

Study suggests distance can help with consumer decision-making

From the University of Chicago Press Journals press release via EurekAlert!: Consumers who are having trouble making decisions can benefit from creating some psychological—or physical—distance, according to a new study… Read more »

Study examines how parenting style can influence teens’ behaviour and perception of parents

From the University of New Hampshire press release via Newswise: Authoritarian parents whose child-rearing style can be summed up as “it’s my way or the highway” are more likely to… Read more »