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Study suggests chimps have five universal personality dimensions

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From the Lincoln Park Zoo press release via EurekAlert!: While psychologists have long debated the core personality dimensions that define humanity, primate researchers have been working to uncover the defining personality traits for humankind’s closest… 

Study links social media and narcissism

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From the University of Michigan press release via EurekAlert!: Facebook is a mirror and Twitter is a megaphone, according to a new University of Michigan study exploring how social media reflect and amplify the culture’s… 

Study examines effects of brand humanization

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From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate… 

Study re-examines marshmallow test in light of timing payoff

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From the University of Pennsylvania press release via ScienceDaily: A psychological experiment known as “the marshmallow test” has captured the public’s imagination as a marker of self control and even as a predictor of future…