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Study looks at when celebrity endorsements can backfire

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From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand… 

Study suggests training character strengths makes you happy

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From the University of Zürich press release: Anyone who trains character strengths increases their sense of wellbeing, a large-scale study conducted by a team of psychologists from the University of Zurich has concluded. It proved… 

Study suggests humility increases willingness to help others

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From the University of Maine press release: In a three-part research project involving 310 students at Baylor University, UMaine psychology lecturer Jordan LaBouff and colleagues found that people determined to be humble were more willing… 

Study looks at role of genes in some traits

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From the University of Edinburgh press release via EurekAlert!: Genes play a greater role in forming character traits – such as self-control, decision making or sociability – than was previously thought, new research suggests. A…