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The importance of influencers on social media

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From the Inderscience Publishers press release: Tracking the Twitter updates of a random sample of 300,000 active users over the course of a month reveals that this particular corner of social media and social networking is… 

Study identifies four categories of Facebook users

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From the Brigham Young University press release: On an average day, 1.28 billion people check it. Monthly? Nearly 2 billion. And according to one recent estimate, the average Facebook user spends 35 minutes a day on… 

Negative tweets can trash TV programs for other viewers

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From the Penn State press release: Negative social media comments about a television show tend to lower enjoyment for other viewers, while positive comments may not significantly boost their enjoyment, according to researchers. Participants in… 

Study identifies most popular selfies for various demographics

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From the Georgia Institute of Technology press release: When it comes to selfies, appearance is (almost) everything. To better understand the photographic phenomenon and how people form their identities online, Georgia Institute of Technology researchers…