Tag: social

Study examimes how consumers balance desires for fitting in and conformity when choosing products

From the University of Chicago Press Journals press release: Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to… Read more »

Study seeks to track adolescent behaviour on Facebook

From the UT Dallas press release via EurekAlert!: A large-scale, long-term UT Dallas study focusing on adolescent friendships and electronic communication is expanding to include Facebook posts. A research team… Read more »