sports

Study suggests ads for sporting events may be viewed more favourably when game is close

by Sue
February 1, 2012February 1, 2012

From the Oregon State University press release: The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for…

Study suggests sports fans literally perceive their teams differently from others

by Sue
February 1, 2012February 1, 2012

From the University of Queensland press release via MedicalXPress: Want to know why sports fans get so worked up when they think the referee has wrongly called their team’s pass forward, their player offside, or…

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