Tag: sports

Study suggests ads for sporting events may be viewed more favourably when game is close

Sue February 1, 2012 Comments Off

From the Oregon State University press release: The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a… Read more »

Study suggests sports fans literally perceive their teams differently from others

Sue February 1, 2012 Comments Off

From the University of Queensland press release via MedicalXPress: Want to know why sports fans get so worked up when they think the referee has wrongly called their team’s pass… Read more »