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Dads who do chores bolster aspirations in daughters

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From the UBC media release: Fathers who help with household chores are more likely to raise daughters who aspire to less traditional, and potentially higher paying, careers. So finds a new study that suggests how… 

Can materialistic shoppers buy happiness? Study says no

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From the San Francisco State University media release: Many shoppers, whether they buy material items or life experiences, are no happier following the purchase than they were before, according to a new study from San… 

Caring for horses eases symptoms of dementia

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From the Ohio State University media release: In the first study of its kind, researchers have determined that spending time with horses eases symptoms of Alzheimer’s dementia. A collaboration between The Ohio State University, an… 

Logo color affects consumer emotion toward brands

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From the University of Missouri media release: Many studies have shown that a company’s logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company’s… 

Rural microbes could boost city dwellers health

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From the University of Colorado at Boulder media release: The greater prevalence of asthma, allergies and other chronic inflammatory disorders among people of lower socioeconomic status might be due in part to their reduced exposure… 

Internet use can help ward off depression among elderly

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From the Michigan State University media release: It’s estimated that as many as 10 million older Americans suffer from depression, often brought on by feelings of loneliness and isolation. However, new research — a project…