From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in… Read more »
From the University of East Anglia press release: Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the… Read more »
From the Duke University press release: It might not seem like a big deal if you like Coke while your partner likes Pepsi — but new research suggests preferring different brands… Read more »
From the University of Michigan press release: Young children who recognize food name brands, such as Lucky Charms, M&M’s and Cheetos, often eat unhealthy items that lead to their high… Read more »
From the University of Delaware press release via ScienceDaily: A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Although it is tempting to use the word “we” to make consumers feel like part of the family, people… Read more »
From the Michigan State University press release: The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product,… Read more »
From the Vanderbilt University press release via Newswise: Unlike any other television event, when it comes to the Super Bowl, the commercials are as much a part of the entertainment… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction – depending on how they envision… Read more »
