From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers…
From the University of East Anglia press release: Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA).…
From the Duke University press release: It might not seem like a big deal if you like Coke while your partner likes Pepsi — but new research suggests preferring different brands can affect our happiness in…
From the University of Michigan press release: Young children who recognize food name brands, such as Lucky Charms, M&M’s and Cheetos, often eat unhealthy items that lead to their high body mass index. The risk…
From the University of Delaware press release via ScienceDaily: A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent away, another woman purchases the…
From the University of Chicago Press Journals press release via EurekAlert!: Although it is tempting to use the word “we” to make consumers feel like part of the family, people react negatively when brands overstep…
From the Michigan State University press release: The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study…
From the Vanderbilt University press release via Newswise: Unlike any other television event, when it comes to the Super Bowl, the commercials are as much a part of the entertainment as the game. And though…
From the University of Chicago Press Journals press release via EurekAlert!: Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction – depending on how they envision the brand, according to a…