Tag: business

Study suggests consumers value difficult decisions over easy choices

From the Rensselaer Polytechnic Institute press release: Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the… Read more »

Study suggests ADHD-like behavior helps spur entrepreneurial activity

From the University of Central Florida press release: Many people have experienced a few nights of bad sleep that resulted in shifting attention spans, impulsive tendencies and hyperactivity the next… Read more »

Study suggests interplay of impact, moral goals influences charitable giving to different causes

From the University of Illinois at Urbana-Champaign, News Bureau press release: Charitable giving is a nearly half-trillion-dollar sector of the U.S. economy, but what accounts for why some individuals, foundations… Read more »

Study suggests visuals generated by social media users are reflective of consumer brand perceptions

From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in… Read more »

Study suggests ‘value instantiation’ is key to luxury brands’ and social responsibility

From the University of Illinois at Urbana-Champaign, News Bureau press release: Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows — the former with their self-enhancement values, the… Read more »

Study suggests shoppers tend to reject offers made under time pressure

From the University of East Anglia press release: Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited… Read more »