Tag: business

Study finds ‘Goldilocks’ level of enthusiasm for business pitches

From the Georgia Institute of Technology press release: When it comes to pitching business ideas to potential investors, an entrepreneur’s excitement and enthusiasm can be the difference between dreams taking… Read more »

Study suggests that strategic language use maximizes the chances of influencing an audience

From the City University London press release: For even the most stoic entrepreneur, facing a panel of potential investors can be like walking onto the set of ‘Dragon’s Den’. But… Read more »

Study suggests retailers can manipulate consumer regret to beat competitors

From the University of California – Riverside press release: Markdown retailers can survive the entry of an everyday low price retailer into a highly competitive market by manipulating price, product… Read more »

Study suggests uncertain rewards motivate consumers to make repeat purchases

From the University of Chicago Booth School of Business press release: Marketers everywhere are looking for what will entice consumers to make a purchase — not just once but repeatedly… Read more »