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Study reveals psychological influences in online reviews

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From the University of East Anglia press release: A new study reveals how psychological factors affect the ratings people provide and how they describe their experiences when posting online reviews. Researchers at the University of… 

Study suggests even small gifts boost business

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From the University of Zurich press release: If a sales agent brings their customer a small gift, the customer is much more likely to make a purchase, a study by the university of Zurich has… 

Study suggests pessimism pays off among entrepreneurs

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From the University of Bath press release: Optimistic thinking is leading people to set up businesses that have no realistic prospect of financial success, shows new research which may help explain why only fifty per… 

Study suggest business genius can be taught

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From the University of Texas at Austin press release: How did Steve Jobs do it? What about Whole Foods Market and Starbucks? These kinds of “breakout” success stories show what is possible when business leaders… 

Study looks at qualities needed in a social entrepreneur

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From the Anglia Ruskin University press release: To want to be a social entrepreneur, empathy is not enough for millennials. They need to feel confident in their ability to solve social problems and feel valued…