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Robinhood users target simplicity in choosing stocks

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PULLMAN, Wash. — Millions of investors using the Robinhood app tend to favor simpler, easy-to-understand stocks, according to new research from Washington State University — and those stocks outperformed more complex firms during the study… 

Study looks at how the brain decides to make an effort

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From the Emory Health Sciences press release: Neuroscientists have provided clear visual evidence that a region of the human brain known as the ventral striatum kicks in during decision-making to weigh the costs versus the…