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Study maps decision-making pathways in brain

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From the Okinawa Institute of Science and Technology (OIST) Graduate University press release: Every day, we make hundreds of decisions. While most are small and inconsequential, like choosing what to eat or wear, others are… 

Study looks at how anxiety and hope can drive new product adoption

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From the American Marketing Association press release: Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of…