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Study suggests even small gifts boost business

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From the University of Zurich press release: If a sales agent brings their customer a small gift, the customer is much more likely to make a purchase, a study by the university of Zurich has… 

Study suggests education improves decision-making ability

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From the Cornell University press release: There has been interest across behavioral and social sciences – including psychology, economics and education – in whether people are born to be rational decision-makers or if rationality can… 

Study explores the choice overload effect

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From the California Institute of Technology press release: If you’ve ever found yourself staring at a lengthy restaurant menu and been completely unable to decide what to order for lunch, you have experienced what psychologists… 

Study looks at why some people trust gut decisions

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From the American Psychological Association press release: Why do some people trust their gut instincts over logic? It could be that they see those snap decisions as a more accurate reflection of their true selves…