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Study examines behaviour of older users of Facebook

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From the Penn State press release: Older adults are drawn to Facebook so they can check out pictures and updates from family and friends, but may resist using the site because they are worried about… 

Why Facebook is so hard to resist

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From the Michigan State University press release: Why is social media such a hard habit to break? Because it makes us feel good, said Michigan State University’s Allison Eden, assistant professor in the Department of Communication.… 

Study identifies four categories of Facebook users

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From the Brigham Young University press release: On an average day, 1.28 billion people check it. Monthly? Nearly 2 billion. And according to one recent estimate, the average Facebook user spends 35 minutes a day on…