Skip to content

Study suggests celebrity and status may not always help companies

  • by

From the University of Notre Dame press release: Businesses that have attracted lots of positive media coverage and are also affiliated with high-status venture capitalists or underwriters may seem like poster children for corporate success.… 

Improving the impact of research through storytelling

  • by

From the De Gruyter Open press release: Scientists and researchers often find it challenging to get people interested in their work. It is possible to be a leading expert in a field and still be… 

Study looks at drawbacks of binge-watching TV

  • by

From the University of Michigan press release: Binge-watching may be a great way for young adults to catch up on multiple episodes of their favorite television series like “The Walking Dead” or “Game of Thrones,” but… 

The importance of influencers on social media

  • by

From the Inderscience Publishers press release: Tracking the Twitter updates of a random sample of 300,000 active users over the course of a month reveals that this particular corner of social media and social networking is… 

Negative tweets can trash TV programs for other viewers

  • by

From the Penn State press release: Negative social media comments about a television show tend to lower enjoyment for other viewers, while positive comments may not significantly boost their enjoyment, according to researchers. Participants in…