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Study suggests even small gifts boost business

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From the University of Zurich press release: If a sales agent brings their customer a small gift, the customer is much more likely to make a purchase, a study by the university of Zurich has… 

Study suggests education improves decision-making ability

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From the Cornell University press release: There has been interest across behavioral and social sciences – including psychology, economics and education – in whether people are born to be rational decision-makers or if rationality can… 

Study suggests pessimism pays off among entrepreneurs

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From the University of Bath press release: Optimistic thinking is leading people to set up businesses that have no realistic prospect of financial success, shows new research which may help explain why only fifty per…