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How errors affect credibility of online reviews

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From the Indiana University press release: Shoppers increasingly consult online reviews before making holiday purchases. But how do they decide which reviewers to trust?  Recently published research from the Indiana University Kelley School of Business… 

Study suggests a good decision is not made in one go

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From the Vrije Universiteit Amsterdam press release: The best decisions are made on the basis of the average of various estimates: this has been confirmed by the research of Dennie van Dolder and Martijn van…