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Study examines why consumers prefer familiar products

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From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a… 

Study suggests feeling disgust may enhance ability to detect impurities

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From the Association for Psychological Science press release: Disgust – it’s an emotion we experience when we encounter things that are dirty, impure, or otherwise contaminated. From an evolutionary standpoint, experiencing the intense, visceral sense…