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Study looks at how perceptions are affected by financial loss

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From the Weizmann Institute of Science press release: Financial loss can lead to irrational behavior. Now, research by Weizmann Institute scientists reveals that the effects of loss go even deeper: Loss can compromise our early… 

Study suggests personalized emails don’t impress customers

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From the Temple University press release via EurekAlert!: Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business…