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Study suggests self-service and customisation can engage customers

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From the BI Norwegian Business School press release: Self-service and customisation make your customers want to take part in producing goods and services. They are more appreciative of services they have personally participated in producing.… 

Study examines how brain responds to deceptive advertising

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From the North Carolina State University press release: Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North… 

Study points to mathematical patterns in music

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From the McGill University press release: Whether it’s Bach or Brubeck, a new study shows that composers repeat rhythmic patterns in their works in such a way that the part is a copy of the…