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What happens when people hear voices that others don’t

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From the Yale University press release: People who hear voices — both with and without a diagnosed psychotic illness — are more sensitive than other subjects to a 125-year-old experiment designed to induce hallucinations. And the… 

How taste and sound affect when you buy

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From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as… 

Visual illusion could help you read smaller font

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From the Association for Psychological Science press release: Exposure to a common visual illusion may enhance your ability to read fine print, according to new research published in Psychological Science, a journal of the Association for… 

Now or later: How taste and sound affect when you buy

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From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as…