Tag: taste

Study suggests sensation-seeking and risk-taking correlates to higher likelihood of drinking IPAs

From the Penn State press release: People who seek novel and powerful sensations and are more prone to taking risks — and who perceive bitter tastes more intensely — are… Read more »

Study looks at how the human brain detects, identifies, and acts on taste

From the Society for Neuroscience press release: Sweet and bitter flavors are identified as soon as they are tasted, according to human neural and behavioral data published in eNeuro. The study… Read more »