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Study identifies four categories of Facebook users

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From the Brigham Young University press release: On an average day, 1.28 billion people check it. Monthly? Nearly 2 billion. And according to one recent estimate, the average Facebook user spends 35 minutes a day on… 

Concentration spans drop when online ads pop up

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From the Springer press release: Two Polish researchers have shown that measurements of the brain’s electrical activity can be used to test the influence of intrusive online advertisements on internet users’ concentration and emotions. The… 

Consumers see much greater risk than reward in online ads

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From the University of Illinois at Urbana-Champaign press release: Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re OK with it — that…