Category: Marketing

Consumer preferences and the power of scarcity

From the University of Maryland media release: When something is rare, it’s alluring–true whether you’re talking about precious gemstones or a pristine edition of the first issue of Action Comics… Read more »

Fast food marketing for children disproportionately affects certain communities

From the Arizona State University media release: A newly published research study examining only marketing directed at children on the interior and exterior of fast food restaurants has found that… Read more »