Logo color affects consumer emotion toward brands
From the University of Missouri media release: Many studies have shown that a company’s logo is one of the most important aspects of marketing and advertising a brand, or features… Read more »
From the University of Missouri media release: Many studies have shown that a company’s logo is one of the most important aspects of marketing and advertising a brand, or features… Read more »
From the Fox School of Business media release: Seeing is believing, but smellizing — a new term for prompting consumers to imagine the smell of a product — could be… Read more »
From the University of Liverpool media release: People who copy their friend’s drinking behavior will deny that their decision has been influenced, researchers have shown. A new study, conducted in… Read more »
From the University of Colorado media release: After offering information about UV light and sun-protective behaviors, the two health-ed videos diverge: one describes the increased skin cancer risk of UV… Read more »
From the University of Chicago Press Journals media release: Make the honor roll, go for the promotion, or try the tastiest entrĂ©e on the menu. In almost every facet of… Read more »
From the Elsevier Health Sciences media release: Is obesity a socially transmitted disease? In order to try to find out, researchers in the United Kingdom conducted a systematic review of… Read more »
From the Mary Ann Liebert, Inc./Genetic Engineering News media release: “Appearance exposure” on the Internet has been linked to body image disturbance among adolescent girls. A new study that links… Read more »
From the Association for Psychological Science media release: Sexual imagery is often used in magazine and TV ads, presumably to help entice buyers to purchase a new product. But new… Read more »
From the University of California – Berkeley media release: As shoppers across the nation prepare to pounce on Black Friday sales, researchers at UC Berkeley are looking at what happens… Read more »
From the Cornell University media release: It’s no surprise that labels are becoming the “go to” place when people have questions about how food is produced. But new Cornell University… Read more »
